Regulator Scottish food products calls for a radical change in the methods of display of goods in grocery stores to help shoppers choose healthy foods and to prevent the impending epidemic of obesity.
In the report of the Scottish food standards Agency (Food Standards Scotland, FSS) was asked to take “drastic measures” with the aim to change the principles of the calculation and promotion of food products in stores.
FSS argues that the need to intervene to prevent children from adopting a habit of unhealthy food. The latter has led to the fact that 30% of Scots are obese, and by 2030, according to forecasts, there will be 40%. In the report the University of Stirling (University of Stirling) the several recommendations, including the following: to impose a tax on sugar is not only in soft drinks, but also lead to the single standard of information on the packaging to help consumers to understand health risks and make the right decisions.
Dr. Gillian Purdon (Gillian Purdon), senior Advisor to FSS on healthy eating, reports: “integrated measures are Needed to help people eat right. You first need to resolve the promotion in stores of foods high in fat, salt and sugar”.
Previous studies FSS showed that in Scotland nearly 50% more junk food buy due to promotion and advertising, while the proportion of healthy food in the consumer basket is about 30%. In the report, the University indicated that the stores consumers “are constantly subjected to subtle and not so effects of open and hidden advertising, information, marketing activities and other incentives. Most of these messages aimed at increasing sales, refers to harmful products and harmful eating habits, and buyers are forced to deal with it yourself”.
The study calls for “equal chances for harmful and healthy foods,” and warns that this will necessarily counteract distributors and manufacturers, as well as some groups fight for the rights of consumers.
The authors said: “We came to the conclusion that the current situation in food stores affects consumers’ choices of Scotland, and therefore on their health and eating habits. We cannot sufficiently rely on what consumers will be expected to make decisions that will benefit their health. It is therefore necessary to take such measures that will have noticeable impact”.
A British charity for cancer research Cancer Research UK also encourages to act. Head of public relations Gregor McNee (Gregor McNie) said: “Thanks to the bold new measures Scotland leads the way in improving population health. We expect soon to hear new proposals to combat obesity, and we urge the Scottish government to resolve”.
Eileen Campbell (Aileen Campbell), the Minister of health, said: “We intend to fight the obesity problem in Scotland and this year will be to give advice on new strategies in this struggle and healthy eating. It is clear that soon this will not solve the problem, and it is very important carefully, sparing no time to develop ways of dealing with it.”